What clients say
K
KM Strategies Group: Communications and strategy for organizations that have something at stake.
KM Strategies Group · Est. 2021

We help mission-driven organizations raise money, reach audiences, and lead through pressure.

Main Street soul, K Street address. Pittsburgh-anchored, Southern-rooted, working with clients from the Lower Ninth Ward to Capitol Hill.

A social impact consulting firm working with nonprofits, funders, and social enterprises to grow audiences, raise money, shift narratives, and design durable strategies for lasting change. Clients come to us when the work is mission-driven, the pressure is real, and the margin for error is low.

Start a conversation
$45M+
Raised for nonprofit clients
450M
People reached through our strategies
1.1M+
New supporters acquired for clients
Five years in

Here's what the work has produced.

Hover any number to see the context behind it. The work is measured in what changed for the people we serve, not in what we said about ourselves.

01 →
0
Raised for nonprofit clients across our portfolio
Across capital campaigns, audience-development engagements, individual giving programs, and funder engagement strategies spanning advocacy, philanthropy, and movement work.
02 →
0
People reached through our communications strategies
Across global, national, and local audiences. Includes 26M+ video views from NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution, and 10.5M reached through Global Citizen Impact Studio.
03 →
0
New supporters acquired for client organizations
Across digital fundraising, advocacy, and audience-building campaigns over five years of KMSG work.
04 →
0
Average client satisfaction across the Tow Foundation grantee cohort
Rated by participating organizations across multi-year capacity-building work, paired with structured cohort learning sessions.
05 →
0
Of cohort participants would recommend KMSG to peers
Continued demand for support across the cohort, with referrals into adjacent grantee networks.
06 →
0
Anchor clients across philanthropy, advocacy, and movement work
From the ACLU and USAID to The Tow Foundation, Robin Hood, Henry Luce, Global Citizen, NYC Health, Code for America, and other mission-driven institutions.
07 →
0
Of total program traffic driven by a targeted digital campaign
For the Henry Luce Foundation, KMSG drove 24.45% of all Luce Scholars Program traffic through targeted paid campaigns, up from 5.5% the prior year.
08 →
0
Year-over-year performance increase in campaign-driven traffic
Digital campaign performance for the Luce Scholars Program increased more than 4.5× from 2022 to 2023, with nearly 1M total impressions and 4,500+ link clicks.
09 →
0
People reached through targeted public health communications
For NYC Health, KMSG activated a 2.8M-person audience through trusted cultural messengers during the MPV vaccine rollout, contributing to increased appointment uptake.
10 →
0
Philanthropic executives targeted through funder engagement strategy
For Fountain House, KMSG built and deployed a targeted LinkedIn strategy reaching 1,000+ philanthropic executives and supporting new partnership opportunities.
11 →
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Attendees convened through national event strategy
For Foreign Policy for America, KMSG supported a national leadership summit with 200+ attendees, senior federal officials, Members of Congress, and national media engagement.
12 →
0
Annual grantmaking overseen through interim executive leadership
KMSG's Managing Director served in interim leadership at The Tow Foundation, supervising a five-person program team and supporting administration of $30M in annual giving.
Additional proof points

Quantitative signals from client work.

These figures reflect KMSG's role in communications, strategy, fundraising, convening, audience development, and executive advisory work. They do not claim client-owned program outcomes.

$45M+
Raised for nonprofit clients
Through fundraising communications, capital campaign strategy, individual giving work, and institutional positioning.
~1M
Luce campaign impressions
The 2023 Luce Scholars campaign generated 989,960 impressions, 360,000+ unique impressions, and 4,500+ link clicks.
24.45%
Total program traffic driven
Targeted ads drove nearly one in four visits to the Luce Scholars Program page, up from 5.5% the prior year.
2.8M
Public health audience reached
NYC Health-approved MPV vaccine information was shared through trusted cultural messengers to a combined audience of 2.8M.
1,000+
Philanthropic executives targeted
Fountain House funder engagement strategy used a curated philanthropic audience to support partnership development.
200+
Summit attendees
Foreign Policy for America's 2022 Leadership Summit included senior White House, State Department, DoD, and Congressional participation.
$30M
Annual grantmaking overseen
Through interim executive leadership at The Tow Foundation, paired with strategy and communications support across grantee capacity-building work.
Top search
Policy search visibility
For GPAHE, KMSG placed nonprofit content at the top of high-volume search results during a national policy moment.
"
KMSG is a next-generation firm that is leading innovative and necessary reforms to the social impact sector. Its early success and profitability from day one are a successful case study and counter-narrative to the misguided notion that new businesses must choose between profit and social responsibility.
Forbes
The New York Times The Washington Post Associated Press Reuters NPR CNN Forbes Financial Times The Guardian POLITICO AXIOS The Hill Newsweek USA Today Vox Fast Company ProPublica The Nation Chronicle of Philanthropy Inside Philanthropy Alliance Magazine Reckon Houston Chronicle San Francisco Chronicle
Selected speaking
University of St Andrews Carnegie Mellon Heinz College University of Alabama Hunter College, CUNY University of Essex SXSW Sundance Film Festival Sidewalk Film Festival
Awards & honors
Webby Award Telly Award Outstanding Young Alumnus, Birmingham-Southern College Distinguished Graduate, University of Essex
What we do

Five practices.
One accountable team.

Every project at KMSG is led by someone who has run their function somewhere else first. The Managing Director maintains direct oversight of every workstream, deliverable, and deadline. Hover a row to see recent work behind it.

N
Narrate Communications and storytelling

We translate complex impact data into communications that move people. That includes narrative strategy, digital execution, media engagement, and the editorial work that makes a campaign coherent.

Recent workLed messaging and advocacy for Global Citizen campaigns reaching 10.5M people. Led communications strategy for NO MORE, the impact campaign for the Academy Award-nominated documentary The Alabama Solution.

E
Evaluate Assessments and landscape analysis

We assess what's working across communications, fundraising, and organizational infrastructure, and what isn't. The deliverables are designed to be implemented the same week, not filed away.

Recent workCommunications assessments across the Tow Foundation grantee cohort. Recommendations rated 9.2 out of 10 for usefulness; 100% would recommend to peers.

G
Guide Strategy and executive advisory

Strategic and executive support at moments of real pressure: budget cuts, leadership transitions, reputational risk, board-level decisions.

Recent workLed communications response for the New Jersey Civic Information Consortium after a proposed elimination of state funding. Facilitated The Fortune Society's executive leadership retreat. Supported engagements with Members of Congress and senior public officials across advocacy campaigns.

S
Support Staffing and infrastructure

We fill staffing gaps without disrupting continuity. That includes interim communications and development leadership, parental leave coverage, and structured hiring for key positions.

Recent workFractional communications leadership for Designing Justice + Designing Spaces during a transitional growth period and 10th anniversary campaign. Supported organizations receiving transformational philanthropic gifts through narrative, positioning, and funder engagement strategy.

G
Gather Cohort development and capacity-building

We design and facilitate the convenings, cohorts, and capacity-building relationships that help grantmakers and grantees actually work together.

Recent workMulti-year grantee capacity-building cohort for The Tow Foundation, supporting 30+ grantee organizations and 55 partners through structured learning sessions; interim executive leadership included oversight of $30M in annual grantmaking.

Selected work

Engagements that show how we operate.

Impact Communications · 2025–2026

NO MORE: The Alabama Solution Impact Campaign

A statewide film impact campaign for the Academy Award-nominated documentary The Alabama Solution, built to translate documentary attention into public pressure, policy visibility, and sustained narrative infrastructure around Alabama's prison crisis. The work connected film audiences, families, faith leaders, advocates, press, and cultural messengers, with amplification from Kim Kardashian, Jane Fonda, John Legend, and Mariska Hargitay, among others.

26M+ video views · 1.5M+ engagements · 4× industry-benchmark time on page
Read the case study →
Capacity-Building · 2022–2026

The Tow Foundation Grantee Cohort

A multi-year capacity-building partnership designing and delivering communications and fundraising support across more than 30 grantee organizations and 55 partner organizations. KMSG's Managing Director additionally served as Interim Chief of Staff to the Foundation, supervising the program team overseeing $30M in annual grantmaking.

9.2/10 average rating · 100% would recommend · $30M annual grantmaking supervised
Read the case study →
Audience Development · Henry Luce Foundation

The Luce Scholars Program Rollout

A digital marketing and audience-development engagement to support the Henry Luce Foundation's transition from a closed, invitation-based fellowship process to an open application. KMSG built the campaign and the targeting strategy across both 2022 and 2023 cohorts, with an explicit emphasis on historically-underserved student populations.

~1M impressions · 4,500+ link clicks · 24.45% of total program traffic driven by ads · 4.5× year-over-year performance increase
Read the case study →
Public Health Communications · NYC Health

MPV Vaccine Communications

A crisis communications engagement supporting New York City's effort to get accurate MPV vaccine information to LGBTQIA+ communities after a difficult rollout. KMSG worked with trusted cultural messengers to share NYC Health-approved information and rebuild confidence in vaccine access.

2.8M combined audience reached · Increased vaccine appointment uptake · Trusted messenger activation
Read the case study →
Funder Engagement · Fountain House

Philanthropic Audience Targeting

A targeted philanthropic engagement strategy designed to help Fountain House reach the next wave of funders for serious mental illness reform. KMSG built a curated audience strategy and campaign approach for funder-facing messaging across LinkedIn and related digital channels.

1,000+ philanthropic executives targeted · New partnership opportunities generated · Multi-platform content strategy
Read the case study →
Convening Strategy · Foreign Policy for America

Leading With Diplomacy Summit

A communications, logistics, and amplification engagement for Foreign Policy for America's national leadership summit. KMSG supported planning, publicizing, live engagement, post-event feedback analysis, and social media coordination across a high-level policy convening.

200+ attendees · Senior White House, State Department, DoD, and Congressional participation · POLITICO coverage
Read the case study →
Why we work this way

We have a point of view.

Most of what's broken in the social impact sector is broken at the level of structure, not effort.

The American South receives 53 cents on the dollar in philanthropic funding.

The advisory complex around philanthropy gatekeeps access to capital it didn't earn. Trust-based giving works when funders actually trust grantees, and not when "trust" becomes another word for distance. We've made these arguments in our published work, and we make them in our client work, too.

Bylines published in
Inside Philanthropy Chronicle of Philanthropy Alliance Magazine Reckon AL.com Fast Company
Alliance Magazine, Spring 2026
When Capital Outpaces Accountability
Inside Philanthropy
The Philanthropic Advisory Complex Is Failing Us
Chronicle of Philanthropy
Why Trust-Based Giving Has To Mean More Than a Slogan
What clients say
K
Kindred Motes-Caso, Founder of KM Strategies Group
Founder
Behind the firm

Kindred Motes-Caso, Founder.

A first-generation college graduate from Somerville, Alabama, Kindred founded KM Strategies Group in 2021 after fifteen years inside the institutions the firm now serves. He chairs the ACLU of Alabama, sits on the Harvard Business Review Advisory Council, and writes regularly on philanthropy and the South for Inside Philanthropy, Chronicle of Philanthropy, and Alliance Magazine.

Honors
Webby Award; Telly Award; Outstanding Young Alumnus, Birmingham-Southern College; Distinguished Graduate, University of Essex.
Board service
ACLU of Alabama, Chair (2025–present); Harvard Business Review Advisory Council; Fountain House Advisory Council.
Earlier roles
Program Director, Wallace Global Fund; founding Digital Strategy Director, Vera Institute of Justice (built the team from 1 to 4 with 13× audience growth); Head of Digital Communications, MacArthur Foundation's Safety and Justice Challenge.
Selected speaking
University of St Andrews; Carnegie Mellon Heinz College; SXSW; Sundance Film Festival; University of Alabama; Hunter College CUNY.
Who we are

A firm with a place, a position, and a record.

KM Strategies Group is an LGBTQ-owned social impact consulting firm, certified by the NGLCC and the Equality Chamber of DC. We're anchored in Pittsburgh, the largest city in Appalachia, and shaped by Southern roots. Our portfolio spans 18 countries (including six LMICs), and our leadership team is 100% first-generation college graduates and graduates of public schools and universities.

We reinvest 10% of profits each year into Southern and Appalachian organizations through The Etolia Fund, our grantmaking arm. To date, we've donated more than $150,000 to nonprofit movements working to make their communities better, stronger, and more vibrant places to live. In 2025, we launched the KMSG Research Fellowship with the University of Alabama and Carnegie Mellon University's Heinz College, building an equity-centered talent pipeline between Alabama and Western Pennsylvania.

NGLCC Certified LGBTBE
Equality Chamber of DC
100%
First-generation college graduates in firm leadership
18
Countries spanned by our portfolio, including six LMICs
90%
Of client work led by women and people of color
10%
Of profits reinvested through The Etolia Fund every year
Some of the organizations we work with

Hover the marquee to pause.

ACLU (National)
ACLU of Alabama
ACLU of New Jersey
ACLU of South Carolina
USAID
Robin Hood Foundation
Henry Luce Foundation
Global Citizen
The Tow Foundation
NYC Health
Code for America
Fountain House
Acacia Center for Justice
Foundation for Louisiana
UMI Fund
NJ Civic Information Consortium
NJ Institute for Social Justice
GPAHE
Anti-Recidivism Coalition
Foreign Policy for America
Activating Change
New America
Medical Justice Alliance
One for Justice
Girl Rising
Columbia Justice Lab
The Fortune Society
Designing Justice + Designing Spaces
Blue Ridge Labs
NO MORE / The Alabama Solution
GenderSmart
ACLU (National)
ACLU of Alabama
ACLU of New Jersey
ACLU of South Carolina
USAID
Robin Hood Foundation
Henry Luce Foundation
Global Citizen
The Tow Foundation
NYC Health
Code for America
Fountain House
Acacia Center for Justice
Foundation for Louisiana
UMI Fund
NJ Civic Information Consortium
NJ Institute for Social Justice
GPAHE
Anti-Recidivism Coalition
Foreign Policy for America
Activating Change
New America
Medical Justice Alliance
One for Justice
Girl Rising
Columbia Justice Lab
The Fortune Society
Designing Justice + Designing Spaces
Blue Ridge Labs
NO MORE / The Alabama Solution
GenderSmart
Get in touch

We're ready when you are.

If you're building something that needs clarity, capital, traction, or the ability to move fast without losing direction, we'd like to hear about it. The first conversation is a thirty-minute call to understand the stakes and determine whether KMSG is the right partner.