№ 01 · KMSG · MMXXVI Graphic, Digital & Web Design

Lookbook.

Issue
Spring 2026
Studio
KM Strategies Group
Edition
Vol. 01
Lookbook cover poster, wheatpaste collage with KMSG mark, New York City.
Inside this issue

A selection of graphic, digital, and editorial work produced by KMSG for nonprofits, funders, and social enterprises across the past four years. Each project began with a single question: how do we get the right people to look, listen, and act?

  1. 01American Civil Liberties UnionClient since 2024
  2. 02Anti-Recidivism CoalitionClient since 2023
  3. 03Activating ChangeClient since 2024
  4. 04Medical Justice AllianceClient, 2023–24
  5. 05Global Project Against Hate & ExtremismClient since 2021
  6. 06The Tow FoundationClient since 2022
  7. 07Other Projects2022–2025
№ 01 · ACLU
KMSG Client Since 2024

American Civil Liberties Union

Multi-year support across the affiliate network: report design, data visualization, and a refreshed internal communications system that travels from national to fifty-four state offices.

Report DesignStrategic CommsData VisualizationBrand RefreshEditorialGraphic DesignSocial Content
Affiliate strategy report spread with timeline and infographics.
ACLU · Affiliate SupportMoving Forward: Trump 2.0
Southern Collective impact report spread with cobalt and crimson palette.
ACLU · Southern Collective2025 Impact Report
Internal communications template system with red, yellow, and cobalt callout cards.
ACLU · Affiliate NetworkInternal Comms Template System
№ 02 · ARC
KMSG Client Since 2023

Anti-Recidivism Coalition

A full-stack creative partnership for ARC's mission to end mass incarceration, building the editorial spine across impact reports, the website, and ongoing social storytelling.

Website DesignGraphic DesignImpact ReportContent CreationCopywritingSocial Templates
ARC Impact Report spread featuring photography of Hope and Redemption Tour and California prison map.
ARC · Impact Report 2023Hope & Redemption
ARC stats grid in cobalt and gold showing program scale numbers.
ARC · Annual ReportPrograms at Scale
ARC California facilities map and program photography.
ARC · Geographic FootprintWhere We Work
№ 03 · Activating Change
KMSG Client Since 2024

Activating Change

A 2025–26 communications and engagement campaign built around a clear demand: justice for every body. Visual identity, social system, paid digital, and funder outreach in one stack.

Campaign StrategyBrand & Graphic DesignDigital StrategyPaid AdsSocial TemplatesFunder OutreachEditorial
Activating Change wordmark system with Access, Equity, Safety, Justice.
Activating Change · 2025–26Justice For Every Body
Activating Change billboards and wheatpaste posters in public space.
Activating Change · OOHWheatpaste Series
№ 04 · MJA
KMSG Client, 2023–24

Medical Justice Alliance

Web design, editorial system, and graphic identity for an organization that argues for the right to medical care for every person incarcerated, and makes the case in clear, evidence-led language.

Web DesignEditorialCopywritingGraphic DesignDigital Strategy
MJA report spread on medical care rights with state map.
MJA · WebProtecting the Right to Medical Care
MJA demographic charts with logo lockup variants.
MJA · Brand & DataDemographics & Logo System
MJA editorial spread on heat vulnerability and medical conditions.
MJA · EditorialSome Health Conditions
MJA storytelling collage with success stories, statistics, and social posts.
MJA · StorytellingSocial & Print Ecosystem
№ 05 · GPAHE
KMSG Client Since 2021

Global Project Against Hate & Extremism

A long-running editorial and digital partnership tracking far-right and extremist movements globally. Investigative reports, campaign sites, and a fast-moving social and ad ecosystem.

Web DesignEditorialCopywritingGraphic DesignSocial ContentDigital Strategy
GPAHE Project 2025 site spread with red and black palette.
GPAHE · Project 2025Global Action, Global Solutions
GPAHE country briefing pages with maps.
GPAHE · BriefingsCountry Editorial System
GPAHE resources page with campaign photography.
GPAHE · ResourcesResources Hub
№ 06 · Tow
KMSG Client Since 2022

The Tow Foundation

A four-year partnership covering brand refresh strategy, annual report design, and the data systems that turn the foundation's grantmaking into a clear, persuasive narrative.

Brand RefreshEditorialReport DesignData VisualizationGraphic DesignSocial ContentDigital Strategy
Tow Foundation impact report dollar breakdown spread.
Tow · Impact ReportGrantmaking at Scale
Tow Foundation docket demographics charts.
Tow · Data VisualizationDocket Demographics
Tow Foundation funding timeline visualization.
Tow · TimelineFunding History
Tow Foundation chord and venn diagrams of network field.
Tow · NetworkField Mapping
№ 07 · Other Projects
2022–2025

other projects.

A short reel of additional engagements and KMSG-led research pieces, assembled here as field reports rather than full case studies.

KMSG Election Preparedness Report
Original Research · 2024
KMSG nonprofit election preparedness report key insights spread.
KMSG · Original ResearchKey Insights 2024
NYC Health
KMSG Client, 2022–23
NYC Health vaccine awareness campaign in influencer Instagram story format.
NYC Health · Public HealthInfluencer Story Series

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KM Strategies Group is a social impact consulting firm. We work with nonprofits, funders, and social enterprises to grow audiences, raise money, shift narratives, and design durable strategies for lasting change.

© 2026 KMSG · Lookbook Vol. 01