Black and white illustration of a vintage television set with dials, antennas, and a screen

How do we assess your organization’s current strengths and provide recommendations for future success?

Challenge

Code for America is a national coding project focused on ensuring government accountability and transparency in fastly growing digital age. Their prominence in this space, however, is quickly being matched by other coding projects and nonprofits seeking to influence equitable policy changes at all levels of government.

Code for America asked KMSG to support with:

  • An assessment of their strengths, weaknesses, opportunities, and threats in their space

  • Recommendations for how Code for America can distinguish itself from other nonprofits in the sector

  • Tools/how-to’s to set themselves up for success on social media platforms beyond their partnership with KMSG

Context

KMSG accomplished the following:

  • Created an extensive communications assessment that analyzed their work and success to that of other organizations in their sector

  • Presented to prominent members of the Code for America team, providing key recommendations for how they can improve their digital/social presence with organic and paid content, and set KPIs for long-term success

Action & Impact

Communications Assessment

These are a few example pages from the 23-page assessment we created for Code for America. If you’re curious about what a full report looks like, reach out via our Contact page.

Cover page of a report titled 'Communications Audit and Recommendations' by Code for America with the logo of IKM SG on a blue background.
A promotional flyer with a blue background, displaying a logo with the letters 'KMS G' at the top, a stylized flower with four petals in yellow, white, dark blue, and blue, and text at the bottom providing an address in Washington, D.C., and a website.
Cover page of a report titled 'Code for America', featuring a logo and text outlining the report's sections, including overview, external landscape, and recommendations.
Slide titled 'External Landscape & Visual Lookbooks' with social media follower statistics and logos of various coding and tech organizations, including becckcenter, Berkman Klein Center, Center for Democracy & Technology, Code2040, Code for Australia, Code for Japan, Codeando México, Creative Commons, Data & Society, Electronic Frontier Foundation, Girls Who Code, The Linux Foundation, Mozilla, NAVA, Open Knowledge Foundation, Open Technology Institute, US Digital Response.
A digital collage promoting Girls Who Code, including social media posts about events, programs, and celebrating women in technology, with photos of girls and women, event graphics, and group photos.
A digital collage showcasing various social media posts, graphics, and photographs related to Creative Commons, digital transformation, and community events, with colorful abstract backgrounds and event details.
Collection of promotional images and social media screenshots for Code2040, featuring diverse groups of people, program information, and discussion prompts about advocacy and participation.

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