Graphic with the words 'Foreign Policy for America' in bold white, red, and blue letters.

Challenge

How do we broadcast and coordinate the logistics of an organization’s marquee annual event?

Context

Foreign Policy for America is a forefront voice for change in the global diplomacy space, working to strengthen the ties between the United States and foreign leaders, countries, and policies. In 2022, they hosted a Leadership Summit with the hopes of bringing together some of the most influential leaders in the foreign policy space.

FP4A asked KMSG to support with:

  • Planning, publicizing, and executing the FP4A 2022 Leadership Summit: Leading With Diplomacy

    • Crafting the vision of the Summit, ensuring it aligned with their mission and donor/social media growth goals

  • Outreach and coverage support across social media channels, including monitoring Twitter and handling the Live Video

  • Collecting and summarizing feedback from staff, board members, and attendees on the successes and challenges from the event, with recommendations to improve future events

  • Ad hoc social media content creation for their Twitter and other platforms, as needed

Action & Impact

KMSG accomplished the following:

  • Executed an event with over 200 attendees, including prominent voices such as:

    • A kickoff reception with Deputy National Security Advisor Jon Finer 

    • A keynote from Under Secretary of State Bonnie Jenkins

    • A panel discussions with Deputy Under Secretary of Defense for Policy Sasha Baker

    • Members of Congress: Sen. Chris Murphy (D-CT), Reps. Sara Jacobs (D-CA-51), Colin Allred (D-TX-32), Jason Crow (D-CO–06), Susan Wild (D-PA–07), Tom Malinowski (D-NJ-07), and Joaquin Castro (D-TX-20).

  • Led and handled engagement on social media from various Members of Congress, Ambassadors, and politicians, including press coverage from POLITICO

  • Post-Summit support and feedback analysis to guide future live events held by FP4A

2022 Leadership Summit Event Photos:

Two men in suits standing together, one holding a glass award, smiling at the camera during an award presentation event.

Andrew Albertson, FP4A Executive Director, presents Sen. Chris Murphy (D-CT) with the Congressional Leadership Award

Group of diverse professionals in a discussion at a modern office. One man in a dark suit and blue tie is smiling and interacting with others.

Rep. Colin Allred (D-TX-32) poses for a selfie with Regina Montoya, Executive Director of the Tricolor Foundation

A panel of five diverse speakers seated on stage at the 2022 Leadership Summit, with an audience watching. The stage has a large screen displaying the event logo and the words 'Foreign Policy for America 2022 Leadership Summit.' The environment appears to be a conference or event hall.

Nazanin Ash, CEO of Welcome.US and former Deputy Assistant Secretary for Near Eastern Affairs at the U.S. Department of State, speaks on a panel

Press & Social Media Coverage:

Screenshot of an article from POLITICO with the title 'Playbookers' and a list of names and details about various book projects and partnerships.
Five individuals seated on a stage at a panel discussion during the 2022 Leadership Summit, with a large screen behind them displaying the event's logo and the phrases "Foreign Policy for America" and "2022 Leadership Summit." An audience is visible in the foreground.
Panel of five people sitting on stage at a summit, with a screen behind them displaying a logo for the 2022 Leadership Summit for Foreign Policy for America, and a Blue banner that reads 'Foreign Policy for America'.
A woman with gray curly hair, dressed in a beige blazer and white top, standing in front of a display of international flags, speaking during an interview. Text overlay identifies her as Gina Abercrombie-Winstanley, Chief Diversity and Inclusion Officer at the U.S. Department of State.
Panel of five speakers on stage at a Foreign Policy for America 2022 Leadership Summit, with a large screen displaying the summit logo behind them.
A woman speaking at a podium during a conference, with a large projector screen behind her showing a woman participating via video call in an office setting. The conference room has attendees sitting and listening, with several ceiling lights visible.

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